Apple's smartphone shipments in China plummeted by 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei, however, surged with a 24% increase in shipments, reaching a 17% share with 12.9 million units, driven by its reentry into the premium market with local chipsets. In response to fierce competition, Apple has implemented strategic enhancements focused on customer retention and improved retail strategies.