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apple loses smartphone market leadership in china to local competitors

Apple has lost its position as the top smartphone brand in China, with local rivals Vivo and Huawei surpassing it in market share. Apple held 15% of the market, while Vivo and Huawei claimed 17% and 16%, respectively, amid a significant drop in iPhone sales. The overall smartphone market in China grew by 5% year-on-year, with new government subsidies expected to further stimulate growth.

huawei regains second place in china smartphone market with strong growth

Huawei became China's second-largest smartphone brand in 2024, shipping 46 million units and capturing a 16% market share, driven by a 37% year-on-year growth. This resurgence follows U.S. sanctions that previously hindered its access to advanced chips, with innovations like self-developed chips and HarmonyOS Next playing a key role. Vivo led the market with a 17% share, while Apple fell to third, as the overall smartphone shipments in China grew by 4% to 285 million units, indicating a market recovery.

apple faces declining shipments in china as huawei gains market share

Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a 17% market share by shipping 13.1 million units. Huawei closely followed, capturing 17% of the market with 12.9 million units shipped, bolstered by a 24% increase in its shipments. As competition intensifies, Apple is enhancing its retail strategies and user retention efforts in the premium segment.

apple loses market share to vivo and huawei in china smartphone sector

Apple's market share in China's smartphone sector fell to 15% in 2024, down from 19% in 2023, as it faced fierce competition from domestic brands like Vivo and Huawei, which increased their shares to 17% and 16%, respectively. Apple's shipments dropped by 17%, marking its largest decline, while rivals capitalized on technological advancements and competitive pricing. Despite attempts to regain ground through price cuts and promotions, Apple struggled to compete with the innovative offerings of local brands, highlighting the challenges it faces in a rapidly evolving market.

apple faces fierce competition as iphone shipments in china decline 25 percent

Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei closely followed with a 17% share and 12.9 million units shipped, marking a strong comeback in the premium segment. To counteract competitive pressures, Apple is enhancing retail experiences and user retention strategies.

mainland china smartphone market rebounds with 4 percent growth in 2024

Mainland China's smartphone market rebounded in 2024, shipping 285 million units, a 4% increase after two years of decline. Vivo led with a 17% market share, followed by Huawei, Apple, OPPO, and HONOR, amidst intense competition and strategic innovations driving consumer demand. Looking ahead, shipments are expected to exceed 290 million units in 2025, supported by government subsidies and a recovering economy.

apple faces fierce competition from huawei in china's smartphone market

Apple's smartphone shipments in China plummeted by 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei, however, surged with a 24% increase in shipments, reaching a 17% share with 12.9 million units, driven by its reentry into the premium market with local chipsets. In response to fierce competition, Apple has implemented strategic enhancements focused on customer retention and improved retail strategies.

apple iphone shipments in china fall 25 percent as huawei gains ground

Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei closely followed with a 17% share and 12.9 million units shipped, marking a significant resurgence since its return to the premium segment. To counteract competitive pressures, Apple has implemented various strategies to enhance user retention and improve retail experiences.
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