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Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a 17% market share by shipping 13.1 million units. Huawei closely followed, capturing 17% of the market with 12.9 million units shipped, bolstered by a 24% increase in its shipments. As competition intensifies, Apple is enhancing its retail strategies and user retention efforts in the premium segment.
Apple's smartphone shipments in China plummeted by 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei, however, surged with a 24% increase in shipments, reaching a 17% share with 12.9 million units, driven by its reentry into the premium market with local chipsets. In response to fierce competition, Apple has implemented strategic enhancements focused on customer retention and improved retail strategies.
Apple's iPhone shipments in China fell 25% in Q4 2024, with the company maintaining a narrow market lead at 17% share, shipping 13.1 million units. Huawei closely followed with a 17% share and 12.9 million units shipped, marking a significant resurgence since its return to the premium segment. To counteract competitive pressures, Apple has implemented various strategies to enhance user retention and improve retail experiences.
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